Friday, August 13, 2010
Amaranth Opulent Official Store Opening
Amaranth Opulent is a line of eco-friendly, one-of-a-kind jewelry by Miss Lumpy. Drawing inspiration from a slew of alternative fashions such as lolita, mori-girl, and steampunk, Amaranth Opulent is inspired to taking organic, sustainably-harvested materials and combining them with findings purchased from independent businesses to create jewelry of beauty and luxury. Every flower and leaf used in this jewelry has been hand-picked and hand-pressed by Aly herself in a sustainable manner, meaning that the entire plant is not picked so that it can continue to live as an important part of its local ecosystem. Jewelry findings such as bases and chain are purchased solely from either local craft stores or Etsy shops because it is important to us that we support small businesses.Amaranth Opulent is devoted to the idea that the corruption of the world humans have created for ourselves can be purified by combining man-made materials with natural components taken straight from the Earth. The society I've found myself is not one I'm particularly fond of, and I can't be alone; call it escapism, but I've realized that I need to contribute something to the world that reflects the old-worldly, the otherworldly, that anything-but-here. If you like getting lost in the woods, if you notice the flower growing between the sidewalk cracks, if your heart wrenches at the beauty of abandoned buildings covered with vines, Amaranth Opulent was made with you in mind.