Onto the fire signs: Leo, Aries, &Sagittarius. I definitely underestimated the amount of work this would be! Three-quarters of the way there...
Leo, the Lion: I adore Leos. I find them utterly hilarious and totally endearing. They're energetic lover of attention – and have you seen their hair? (Side note- Leos LOVE their hair. I have a dear friend who's a Leo ascendant, which means that whenever she's uncomfortable she gets Leonine tendencies, so whenever she's angry she's really quite funny to watch - “You know what? Fuck him! He does NOT deserve me. He'd better just not cry himself to sleep every night when he realizes what he's missing out on!! Can I borrow a comb? I need to tease my pigtails.”) Their love of attention, color, and brightness makes them very suited for OTT sweet, even bordering on gyaru. Their confidence doesn't stop at their hair – they love their bodies, or at least outwardly act as they do, so showing a little leg shouldn't be unsurprising for a Leo Lolita. Their confidence also spreads to creativity; they like to be praised, so they follow the rules, but they're definitely innovative. Also, name brands. If Virgo is dressed in an exquisite dress that you just KNOW is brand without them having to proclaim it, Leo is the one with logos on every item they're wearing, or the uber-print that everyone can recognize on site. Virgo is Innocent World; Leo is Angelic Pretty.
Aries, the Ram: Rules? What rules? Aries is the sign of Mars, so these people are passionate individuals, natural leaders, and very emotion-driven. Aries is the type of sign who throws open their closet and puts on whatever ~feels right~ to them at that moment, the type to change outfits a hundred times a day, the type who either looks like they've just stepped off the pages of Alice Deco or who looks a hot mess. Another sign whose personal style varies greatly on the individual themselves, and in fact can vary greatly from one day (or even moment) to the next, they're also hard to categorize. Personally I'd say that Aries, another fire sign and like Leo a lover of attention, would go for over-the-top- probably not sweet, as they have a flair for darker, more dramatic styles, but whatever they're doing is going to be big. They're often foolhardy daredevils and are just as likely to get hundreds of comments on daily_lolita as they are to be posted to /cgl for their utter wtf-ery. As I said above, they're ruled by Mars, planet of passion, so these are very sensuous people; my Arian lolita here channels Mars by leaning heavily toward ero-lolita. However, Ram-lolis aren't all sex; all Arians still have a lamb hiding inside them, and lolitas have less trouble showing this than non-loli Rams. Colors for Aries are reds, purples, maybe royal blue – anything deep and brilliant. Black is a definite contender, but only if paired with bright or eye-catching colors like the above or maybe bright, metallic gold.
Sagittarius, the Archer: Jen, on Sagittarius: “Sag is like... the kind of girl who'd be taking a walk in the park, then break into a run, then trip &fall over into the grass, then roll around in it until her hair was full of twigs &leaves &flowers... &then stand up and continue on with her day.” There's little else to say than this: Sagittarius is the ultimate mori-girl. She loves layers of soft, earthy fabrics, she dresses almost solely for comfort; she is “immaculate in her disorder,” as Jen puts it. Make-up is natural for a Sag, or not at all – she'd much rather go for some natural lip balm. Jen relates Sagittarians to horses, which I can see, but from the Sags I've seen, birds and bird motifs seem to appeal to Sagittarius-loli. For colors, husky brown, earthy turquoise, and a soft, dusty purple are favored.