These past few weeks I've been having a total love-hate relationship with brand. I go from daydreaming about a closet full of Innocent World and BABY to slamming my wallet closed in disgust &vowing away from the expensive things multiple times a day. Why do we do it? Look at the sales community - there are girls (myself included) spending whole paychecks on clothing other people have sweated in. Hopefully they've been dry-cleaned or at least aired out, but who even knows? This is the gamble we take for brand, to look the way our souls feel (or maybe that's just me - is my hippie showing?).

But why? With so many talented seamstresses and stores in our own countries, why do we bother exporting overpriced dresses and skirts, saving up for weeks for a single item, when we could pay a fraction of the price for something that is beautiful, personal, and actually sized to Western bodies? Let's start it, ladies - the anti-brand revolution!

Maybe that's going a step too far. After all, the reason brand names are so expensive is because they're usually so ornate, delicate, and creative that we can't really find exact substitutes elsewhere. And that's great - there's no better feeling than putting on a dress you've been saving up for and looking at yourself in the mirror. That's why we do it. We like feeling that way. Whether they're just clothes or more of a lifestyle, you have to admit - you wouldn't wear these ridiculous, expensive things if you looked in the mirror &didn't feel awesome about what you saw looking back at you (Would you? I'd love to hear some opinions - being a lifestyle loli myself I can't really imagine what it's like not to be one).

But who says brand is the only way to feel like that? Okay, lots of people. However, I think that's because those people have never really seen what American designers (Or Australian, or Swedish, or Brazilian, or...) are really capable of. That's the gaijin's, or foreigner's, dilemma: Buy from Japan expensive things that may not even fit our body types, or do we buy from smaller Western brands without the big name &quality guarantee? I've seen both - on top of owning pieces by both American and Japanese brands, I've modeled for both BABY, the Stars Shine Bright and American lolita designers, and I can honestly say, I felt layers upon layers better in clothes by the latter. I felt so much more connected to the clothing knowing it that had been designed not to make money but specifically for the event I was modeling it in and feeling the soul of the seamstress who poured her heart into producing it. There's something to be said for mass-production, and I love Forever 21 as much as the next girl, but once you feel something so personal, it's hard to find a good Methadone to take its place.

There's also a very different style and look to American lolita brands. I think this is necessary - the things they're exposed to are so different from what affects Japanese lolita designers that anyone who tries to emulate what they do, in my opinion, doesn't have a very high chance of success. I see this especially in designers from New York City and other urban areas - exposed to such a harsh, concrete-and-steel landscape every day crafts citydwellers into unique people, and lolitas are no exception. The beauty that we obsess over seems to be almost rougher in NYC - maybe this is my country-mouse coming through, but it seems to me that there's just some sort of discernible edge that comes from Manhattanites that they bring to their coordinates that always takes me by surprise. How exactly that shows is dependant on the individual, and yes, I've seen plenty of girls in the city rocking cookie-cutter styles and making it look right off the pages of the GLB, but I think more often there's a certain je ne sais quois that permeates their attitudes and fashion sense. I've seen it in other places, too, but never as strongly. There's such an energy to people who frequent the Big Apple that I've never seen replicated. Maybe therein lies my deep adoration for the city - while every metropolis has its own unique story and energy, I've never encountered one as intoxicating as New York's.

But I digress. The point I've been trying to make is that lolita is not something that you need to pay customs for. There are some amazing designers in our own countries that need their economy stimulated, and we're just the people to do it. Here's a list of some of the American brands that I find most stimulating:

• Candy Violet
  
• I Do Declare (Broken record!)
• Apatico
  
• Blasphemina's Closet
  
• Morrigan NYC
  
• Miss Megan Maude
  

Any other suggestions, American lolitas? And for you non-American lolis, who are your favorite designers from your country?

I have to admit, I definitely had the most trouble with this one. Water is inconstant and flows freely with the tides, so all water signs are incredibly hard to define as their personal situations so profoundly affect them. These are the signs that I expect the most issues to be most contingent with, so if any of these descriptions don't suit our Water-Lolis, well, I'm not going to be surprised XD; I did try my best, though, and here are the conclusions I could come to:

Scorpio v1 by herlumpiness featuring Forever21 accessories

Scorpio, the Scorpion: Scorpios are what Jen call “the vitality of the extremes.” They are sharp, stark, distinct, but still feminine and oldworldly, so here I've selected for them a rigid corset with a skirt that's architectural but still cascading with a waterfall of soft, feminine ruffles. Scorpio favors statements more than patterns; they'll like structured pieces that make a splash in their construction details, not in prints or patterns. Scorpio is enticing, Scorpio is mysterious, is skin in all the right places with a touch of exoticism. Hair is usually unrestrained – the iconic Scorpio has long, flowing hair that she wears down and naturally curly/wavy. I really find it difficult to imagine a Scorpio in anything except ero, to be honest, though because of this idea of extremes, I wouldn't be surprised to receive comments on this from super-OTT sweet Scorpios or wearers of understated classic. Colors Jen and I discussed are, unsurprisingly, black, blood red, white (again, the dichotomy of the extremes), and silver jewelry.

Pisces v1 by herlumpiness

Pisces, the Fishes: Pisces... oh man. Pisces is very difficult to describe, because they're so incredibly affected by water, and therefore very changing. Pisces, the fish, flows through the water with ease, fighting currents and ebbing with the tides. Similarly, a Piscean is usually very laidback, very go-with-the-flow, yet they're also stereotypically very funky and eclectic – this is one of the stereotypical “hippie” signs. They love unique pieces and are likely to combine them all and wear them all at the same time, but as they err to the traditional side often, they're more likely to go with an established style than to go TOO far left-feel, and will probably prefer sweet or classic. For some reason, Pisceans also have some weird thing with feet. I don't know, I don't get it, but if they can't be barefoot, they'll probably go to the other extreme and have a huge collection of funky, off-the-wall shoes. They're also very into construction: they love well-fitted, soft garments that flow but still cling, as they have a strong sense of scale and proportion. Pisces is said to be the sign that feels the most strongly; they will love completely because they hurt completely. However, they're very secretive and private, so they'll probably prefer light colors over dark; it's another way for them to keep the dark inside, where it's safe. They'll like blues, very light pinks, and other pastels for this reason.

Cancer v1 by herlumpiness

Cancer, the Crab: Cancers are soft with an edge. The crab works very hard to put on a hard shell to protect themselves from what they perceive to be the big, bad world. Their clothes are part of that shell; the Cancerian lolita will wear what she perceives, usually subconsciously, as being unapproachable. However, Cancer is ruled by the inconstant moon (forever changing in her nightly orb!), so whatever their mood happens to settle on that day is probably what they'll end up wearing. Light, seafoam green is often associated with Cancers, so I picked that color &then just went with my ~feelings,~ trying to channel the Crab. They also love old things – channel Cancer yourself by picking up some accessories from a vintage shop, like these gloves and this pearl bracelet.

Previous signs:

Other signs:

Zodiac-loli: Earth Signs and Introduction

Zodiac-loli: Air Signs

Zodiac-loli: Fire Signs

Onto the fire signs: Leo, Aries, &Sagittarius. I definitely underestimated the amount of work this would be! Three-quarters of the way there...

Leo v1 by herlumpiness

Leo, the Lion: I adore Leos. I find them utterly hilarious and totally endearing. They're energetic lover of attention – and have you seen their hair? (Side note- Leos LOVE their hair. I have a dear friend who's a Leo ascendant, which means that whenever she's uncomfortable she gets Leonine tendencies, so whenever she's angry she's really quite funny to watch - “You know what? Fuck him! He does NOT deserve me. He'd better just not cry himself to sleep every night when he realizes what he's missing out on!! Can I borrow a comb? I need to tease my pigtails.”) Their love of attention, color, and brightness makes them very suited for OTT sweet, even bordering on gyaru. Their confidence doesn't stop at their hair – they love their bodies, or at least outwardly act as they do, so showing a little leg shouldn't be unsurprising for a Leo Lolita. Their confidence also spreads to creativity; they like to be praised, so they follow the rules, but they're definitely innovative. Also, name brands. If Virgo is dressed in an exquisite dress that you just KNOW is brand without them having to proclaim it, Leo is the one with logos on every item they're wearing, or the uber-print that everyone can recognize on site. Virgo is Innocent World; Leo is Angelic Pretty.

Aries v1 by herlumpiness on Polyvore.com

Aries, the Ram: Rules? What rules? Aries is the sign of Mars, so these people are passionate individuals, natural leaders, and very emotion-driven. Aries is the type of sign who throws open their closet and puts on whatever ~feels right~ to them at that moment, the type to change outfits a hundred times a day, the type who either looks like they've just stepped off the pages of Alice Deco or who looks a hot mess. Another sign whose personal style varies greatly on the individual themselves, and in fact can vary greatly from one day (or even moment) to the next, they're also hard to categorize. Personally I'd say that Aries, another fire sign and like Leo a lover of attention, would go for over-the-top- probably not sweet, as they have a flair for darker, more dramatic styles, but whatever they're doing is going to be big. They're often foolhardy daredevils and are just as likely to get hundreds of comments on daily_lolita as they are to be posted to /cgl for their utter wtf-ery. As I said above, they're ruled by Mars, planet of passion, so these are very sensuous people; my Arian lolita here channels Mars by leaning heavily toward ero-lolita. However, Ram-lolis aren't all sex; all Arians still have a lamb hiding inside them, and lolitas have less trouble showing this than non-loli Rams. Colors for Aries are reds, purples, maybe royal blue – anything deep and brilliant. Black is a definite contender, but only if paired with bright or eye-catching colors like the above or maybe bright, metallic gold.

Sagittarius v1 by herlumpiness

Sagittarius, the Archer: Jen, on Sagittarius: “Sag is like... the kind of girl who'd be taking a walk in the park, then break into a run, then trip &fall over into the grass, then roll around in it until her hair was full of twigs &leaves &flowers... &then stand up and continue on with her day.” There's little else to say than this: Sagittarius is the ultimate mori-girl. She loves layers of soft, earthy fabrics, she dresses almost solely for comfort; she is “immaculate in her disorder,” as Jen puts it. Make-up is natural for a Sag, or not at all – she'd much rather go for some natural lip balm. Jen relates Sagittarians to horses, which I can see, but from the Sags I've seen, birds and bird motifs seem to appeal to Sagittarius-loli. For colors, husky brown, earthy turquoise, and a soft, dusty purple are favored.

Other signs:

Zodiac-loli: Earth Signs and Introduction

Zodiac-loli: Air Signs

Hey all, some of you may recognize me from my blog on Wordpress. I might be switching over here to Blogspot because I like the customization options, so I'm playing around with it. Right now my posts are the ones from my Wordpress archive that I still like &think still pertain. Let me know what you all think!

Continuing my Zodiac Loli series today with air signs! Gemini, Libra, and Aquarius lolis ahead:

Gemini v1 by herlumpiness featuring Tarina Tarantino jewelry

Gemini, the Twins: Gemini is, first and foremost, the eternal child. Gemini is ruled by Mercury, the planet of information, intellect, and communication, which these days translates into, of course, the Internet. The Gemini lolita is tech-savvy, up on all the recent drama, checks the community twenty times a day, though they may or may not really be very active. Their childlike nature (“childlike,” remember, is a very different word than “childish.” Gemini is very mature, just with an eternal youthfulness) creates in them a creativity with their wardrobe, as well as a love of color &frivolousness – fairy-loli is where it's at for these ladies. The keywords here are eccentric, eye-catching, and experimental. If there is any possible way it can be neon or brightly-colored, it will be.

Libra v1 by herlumpiness featuring Juicy Couture jewelry

Libra, the Scales: Libra is noted as having an air of mellow relaxation. They are very elegant and refined, turning their noses up at the mundane. They're definitely the type to enjoy the luxury of brand names, but it's more important for them to enjoy the fit, quality, and style of each piece they own than just to be decked out head-to-toe. They're also ruled by Venus, like my beloved Taurus, so luxury &beauty is very important to them, as well as actualizing both qualities into their daily life. Librans love textures, from opulent ones like organza and fur to rustic straw hats and thick woolen socks. They're also very charmed by accessories, so they're likely to pile them on – remember, though, that Librans are the epitome of taste and elegance and will never look overdone or out of place. Colors associated with Libra-the-lolita are earthy but elegant, like brass, antique gold, and light brown.

Aquarius v1 by herlumpiness featuring Masquerade shoes

Aquarius, the Water Bearer: Aquarius means business. Aquarius knows exactly how it wants to look, what it wants to wear, and the exact image it gives off. The water-bearer does not fool around when it comes to fashion; they will bend over backwards for no magazine! They create their own rules – I remember an Aquarian lolita once telling me “I'm giving up socks. I'm not going to wear knee-socks or OTKs or any of it anymore. It's either tights or nothing. Socks are just not elegant enough.” And once an Aquarian decides something, it is decided. They have a pioneering edge that will not give up, will always be trying something new. Aquarius is, however, the water-bearer. She is very intimately close with water, which is ever-moving and ever-changing, so the Aquarian style is ever-evolving, always pushing the envelope, always trying to find a way to perfectly channel themselves. They're very given to historical inspiration; almost all of the Aquarian lolitas I've encountered are classic or at least have a great personal interest in history. Jen associates the Aquarian lolita with the colors dark brown, sky blue, white and maaaaybe light pink, depending on the person's individual style. But remember, Aquarius is not one to be defined, and could very well be absolutely nothing like this. The point with Aquarius is individuality.

Other signs:

Zodiac Loli: Earth Signs &Introduction